ABOUT ME

Two men working with a professional film camera outdoors, one helping the other adjust the equipment.
Three smiling people, two men and one woman, posing with a film clapboard in front of a plain gray background. 
MY STORY

I’m a creative production leader based in Irvine, California, working at the intersection of storytelling, technology, and emerging media.

My background spans journalism, documentary, unscripted television, brand storytelling, and global creative production. I started my career in news and documentary at the Canadian Broadcasting Corporation before moving into entertainment formats like Dragons’ Den and digital-first series development.

Today, I lead creative production at Shopify, where I’ve built and scaled a global in-house studio producing high-volume content across product launches, brand campaigns, and emerging media initiatives. My work has focused on translating complex ideas into compelling stories while building creative systems that scale without losing craft.

I’m especially interested in how AI and new production technologies are reshaping storytelling and creative workflows. Over the past several years, I’ve explored emerging tools and production methods including generative AI, XR environments, and virtual production workflows.

Whether directing on set, developing new production systems, or shaping creative strategy, I’m most energized by work that connects with people and pushes storytelling forward.

I still love being on set.

A group of nine people on a film set outdoors with trees and foliage in the background, standing behind camera equipment and filming gear, under a large white canopy.
A smiling man in a dark shirt and black pants stands with hands in pockets in front of a Fenty Beauty pink car with a custom rear hatch on a cobblestone street in SOHO, New York, with historic buildings and storefronts in the background.
A group of six smiling people sitting on a sofa on a studio set with a colorful abstract background. One person in the front is holding a clapperboard. There is a microphone on a stand next to them.
Group of diverse people smiling and posing for a photo in front of a colorful pink gradient background, with professional video cameras and equipment in the foreground.

Storytelling starts with good people

Let's Connect