Creative Production
Global campaigns, product launches, documentaries, and brand storytelling built across film, digital, social, and emerging media.
Focused on translating complex ideas into clear, emotionally resonant stories at scale.
Fenty Beauty x Shopify
Creative Production & Experiential Storytelling, Shopify
Led creative production for a unified commerce campaign blending experiential retail, creator storytelling, and social-first activations across physical and digital platforms.
Shopify x Doodles - Product Launch
Creative Production, Shopify
Produced launch and thought-leadership content around Shopify’s NFT commerce initiatives, translating emerging Web3 and creator-economy concepts into accessible storytelling for brands and creators.
JB Hi-Fi x Shopify
Creative Production, Shopify
Produced enterprise storytelling content showcasing how JB Hi-Fi scaled unified commerce across physical retail and digital experiences. Built to make complex operational systems feel tangible, relatable, and customer-centered.
Shopify Balance Launch
Creative & Production Leadership, Shopify
Led creative production for the launch of Shopify Balance, a major product campaign designed to position Shopify as a trusted financial platform for entrepreneurs.
The campaign blended cinematic commercial storytelling, real merchant stories, influencer content, and multi-platform creative across sound stages, real-world business environments, digital, and social channels to bring Shopify’s growing financial ecosystem to life.
David’s Bridal x Shopify
Creative Production Leadership, Shopify
Led creative oversight for a customer storytelling campaign centered on retail transformation, unified commerce, and real customer experiences.
Shopify Editions
Creative Lead & Production, Shopify
Bi-annual global product showcase featuring 150+ launches and updates, produced across high-volume, multi-format creative systems.
Shopify Payments
Global Campaign Production, Shopify
Led production for a global campaign and visual refresh supporting Shopify’s expansion into international payments, scaling localized creative across digital platforms, web, and multiple markets.
Shop Pay Installments
Creative Production Leadership, Shopify
Oversaw creative production for a visually driven growth campaign featuring stylized 3D animation and motion design across digital and social platforms.
Shopify Collabs
Creative Production Leadership, Shopify
Creative oversight for a creator-focused campaign introducing Shopify Collabs through social-first storytelling aimed at Gen Z audiences and online entrepreneurs.
Shopify x YouTube
Partnership Launch Production, Shopify
Led creative production for the launch of Shopify’s YouTube integration, coordinating cross-company stakeholders, creator partnerships, and talent production to announce new commerce tools for creators and merchants.
NYFW Campaign featuring Laverne Cox
Brand Campaign Production, Shopify
Produced a New York Fashion Week campaign using fashion-forward storytelling and talent partnerships to increase Shopify brand awareness within the fashion industry.
Shopify x TikTok
Partnership Launch Production, Shopify
Led production for the launch of Shopify’s TikTok integration, blending platform storytelling, creator culture, and product education across social-first formats.
Canada Post
Commercial Production, CBC
Produced a documentary-style commercial featuring Saskatchewan camelina farmers and entrepreneurs, blending cinematic prairie landscapes with human-centered storytelling around small business and rural innovation.
Shopify Markets Pro
Creative Production Leadership, Shopify
Oversaw production for a highly technical product explainer designed to make global commerce infrastructure feel clear, accessible, and engaging for merchants expanding into international markets.
Let's get creative.
Let's get creative.
